In PPC advertising, getting high conversion is crucial. PPC campaign without conversion is good for nothing. This is not search engine optimization or video marketing where you can get traffic for free. While PPC users don’t have to deal with complicated algorithm like page rank or Google Sandbox, they have big problem with conversion.
These tips can help you cut 80% of your advertising cost and get the most from your campaign:
1. One keyword that works great is brand name. Anyone who’s in buying phase won’t type one word like money, business or debt. He would probably have in mind of what product, what brand and model to buy. These are some examples: Nikon Coolpix digital camera, Apple Macbook Pro and Canon Powershot SD1200IS.
2. You can get keyword ideas by browsing huge marketplace like Amazon or eBay. Take a look at popular product section. For Amazon, you would probably log on to its best seller section.
3. Solution to a pain also gives great conversion. This rule usually applies to health related products. Take example: how to stop panic attacks, how to reduce acne, how to cure hemorrhoid.
4. Understand your customer’s need. Think about it this way. People who wants to make money online and ready to purchase make money guides would probably have financial problems. While those who wants to lose weigh might want to look more beautiful, or perhaps experiencing health problems.
5. Copy other’s profitable campaigns. This can be done with help of third party software. You can use tools like Keyword Elite 2.0 to see what others are bidding and even better, how their landing page looks like.
6. See how others are doing for that keyword by capturing Google search result. Type in Google the keyword you want to target. Then, use screen capture and save the screenshot for a while. After three weeks, if 8 out of 10 advertisers remove their ads, that indicates poor conversion.
7. Finally, you can also utilize Google Keyword Tool to research for high converting keywords. However, avoid simple terms that other already think about like “online business”, “weigh loss products” or “spyware remover”. Try thinking unique keywords that people might never thought before.
The conclusion is, in order to get the most from your ads, you need to learn how to use your competitors and keyword research tools properly.
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